Tech

China-made humanoid robots set sights on Middle East and U.S. markets

22, Jan 2022 431 Views

The big story

Chinese humanoid robots are on the verge of coming to the U.S. — before Elon Musk is ready to sell his Optimus machines.

During my visits to China’s “Silicon Valley,” Shenzhen, over the last two years, I saw humanoid startup LimX Dynamics move from a bare-bones facility to a modern office tower with sweeping views — and bolder ambitions.

Now, the company is exploring business collaborations in the U.S., founder Will Zhang told me in an exclusive interview last week. Just days earlier, the startup showed off its humanoid robot at the Consumer Electronics Show in Las Vegas.

It’s all part of LimX’s push to go global through local partners, including investors.

First on the roadmap is the Middle East. The startup has already secured its first foreign backer from the region, where LimX plans to start shipping humanoids this year, Zhang said.

He was unable to publicly share details on LimX’s new investors or the monetary amount, as the funding round is still in progress. The new round will multiply the startup’s valuation from its earlier Series A round, the startup said.

LimX has raised $69.31 million as of July 2025, according to PitchBook, with backers including Alibaba, JD.com and Lenovo. Zhang declined to comment on IPO plans.

“More than money, I’m focused on local partnerships,” Zhang said, noting plans to speak with more international investors in the next few months. Beyond the Middle East, he also sees potential in what he calls Europe’s large but fragmented market.

Competition with Elon Musk

LimX is not alone. Several other Chinese humanoid robot companies such as Unitree showed off their humanoids at CES. They join an increasing number of China-based consumer electronics companies exploring the U.S. market.

It’s all a sign of how pressure is mounting for Elon Musk’s humanoid robot plans, not just from U.S. rival Figure AI but also from Chinese companies ramping up humanoid deliveries globally.

Last year, about 13,000 humanoids were shipped worldwide, according to research firm Omdia. Chinese companies, led by Agibot, dominated the top five by shipments. Figure ranked seventh, while Tesla was ninth. Omdia said Tesla has shipped Optimus humanoid robot units to business clients, but not to the public yet.

With upbeat numbers from the Omdia report, Morgan Stanley last week doubled its forecast for China humanoid robot sales this year to 28,000 units, up from an earlier estimate of 14,000. The forecast only includes external sales.

“We expect sales to businesses to be the key driver this year, taking over from government, R&D and entertainment-related sales last year,” equity analyst Sheng Zhong said in the report. By 2050, the firm predicts China’s humanoid market could reach annual sales of 54 million units.

As for Optimus, Musk said last week at Davos that the robot wouldn’t start sales to the public until the end of 2027.

Ambitions to rank first globally

LimX began delivering its humanoid robot, Oli, several months ago, Zhang said. The base model costs just 158,000 yuan ($22,660), using only LimX-made applications. A version that allows developers to integrate their own functions with the robot costs nearly twice that at 290,000 yuan.

But Zhang wants to be a global leader in the underlying technology, rather than just another Chinese company commercializing existing ideas.

“We don’t think it has to be that the U.S. leads and China follows” in terms of tech innovation, he said.

Before founding LimX in 2022, Zhang was a tenured professor in electrical and computer engineering at Ohio State University.

His goal this year is to improve voice commands – eliminating the need for remote controls that still underpin many robot demos today, such as performing a somersault on command. Zhang aims to do this with agentic artificial intelligence, an advanced form of AI that can make a chain of decisions autonomously to complete a task.

Earlier this month, LimX announced an agentic AI “operating system” called COSA, designed to enable robots to adjust body motion in real time, such as when handling tennis balls.

2026 marks only the beginning of LimX’s three-year plan to deliver several thousand humanoid robots to the Middle East, primarily for research and development, and to build case studies on how the robots can perform services for humans. Plans for the U.S. haven’t yet been fleshed out.

But, Zhang said, rapid advances in the industry mean humanoid robots could be working alongside humans within five to 10 years. If all goes according to plan, those robots won’t just be in China, but deployed around the world.

Correction: Sheng Zhong is an equity analyst at Morgan Stanley. An earlier version misspelled the name.